Playing It Straight

Change is a woman’s prerogative.  So whether you’re relaxer-free or relaxer-loyal, if you choose to play it straight now and again, just be sure you also keep your strands healthy.  Your hair’s look is optional; its health isn’t.

With healthy strands in mind, Sofn’free GroHealthy has a lineup and regimen to make hair light-reflecting and eye-catching:

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STEP #1: WASH and CONDITION with our Sulfate-free 2-in-1 Conditioning Shampoo (a great weekly shampoo), followed by our Really Deep Conditioning Treatment (you know, the creamy stuff that smells like cake batter and has that touch of menthol to stimulate the scalp). Use a wide-tooth comb to distribute the conditioner evenly.  After a thorough rinse, squeeze away water using a microfiber towel or a t-shirt.

STEP #2: BLOW DRY WITH CARE, but first apply the Sofn’free GroHealthy Leave-In Treatment and comb it through gently.  This leave-in makes combing easier and adds a touch of hold. Make sure that you move the dryer and brush in tandem to prevent heat concentration on any one part of the strand for too long.  Otherwise, you’ll weaken the hair.

STEP #3: HEAT PROTECT AND FLATIRON, section by section. Scoop little dollops of Sofn’free GroHealthy Strengthening Crème and squeeze it throughout each section of hair.  This is a heat-protectant infused with shea butter to give hair massive shine, strength and flexibility.

STEP #4: FINISH with a light misting of the Sofn’free GroHealthy Argan & Olive Oil Nourishing Sheen Spray.  (And while you’re at it, treat your elbows and knees to a misting to eliminate that pesky ashy dryness.)

NIGHTTIME:  Before wrapping, setting or molding for the night, distribute a couple drops of Sofn’free GroHealthy Argan & Olive Oil Treatment throughout the hair.  Sleep with a satin wrap or bonnet, and always use a satin pillow cover.  

DAYS FOLLOWING: As needed, reapply the Nourishing Sheen Spray to keep up the shine and prevent flyaways.

Remember: Whether you go straight or curly, always be sure to help it grow healthy.