Archive for

Playing It Straight

Change is a woman’s prerogative.  So whether you’re relaxer-free or relaxer-loyal, if you choose to play it straight now and again, just be sure you also keep your strands healthy.  Your hair’s look is optional; its health isn’t.

With healthy strands in mind, Sofn’free GroHealthy has a lineup and regimen to make hair light-reflecting and eye-catching:

Photo via http://bit.ly/XiV0Bq

STEP #1: WASH and CONDITION with our Sulfate-free 2-in-1 Conditioning Shampoo (a great weekly shampoo), followed by our Really Deep Conditioning Treatment (you know, the creamy stuff that smells like cake batter and has that touch of menthol to stimulate the scalp). Use a wide-tooth comb to distribute the conditioner evenly.  After a thorough rinse, squeeze away water using a microfiber towel or a t-shirt.

STEP #2: BLOW DRY WITH CARE, but first apply the Sofn’free GroHealthy Leave-In Treatment and comb it through gently.  This leave-in makes combing easier and adds a touch of hold. Make sure that you move the dryer and brush in tandem to prevent heat concentration on any one part of the strand for too long.  Otherwise, you’ll weaken the hair.

STEP #3: HEAT PROTECT AND FLATIRON, section by section. Scoop little dollops of Sofn’free GroHealthy Strengthening Crème and squeeze it throughout each section of hair.  This is a heat-protectant infused with shea butter to give hair massive shine, strength and flexibility.

STEP #4: FINISH with a light misting of the Sofn’free GroHealthy Argan & Olive Oil Nourishing Sheen Spray.  (And while you’re at it, treat your elbows and knees to a misting to eliminate that pesky ashy dryness.)

NIGHTTIME:  Before wrapping, setting or molding for the night, distribute a couple drops of Sofn’free GroHealthy Argan & Olive Oil Treatment throughout the hair.  Sleep with a satin wrap or bonnet, and always use a satin pillow cover.  

DAYS FOLLOWING: As needed, reapply the Nourishing Sheen Spray to keep up the shine and prevent flyaways.

Remember: Whether you go straight or curly, always be sure to help it grow healthy.

Stocking Stuffers!

Today’s Black Woman Style Report magazine has great stocking stuffer ideas (and one of them is Sofn’free’s Really Deep Conditioning Treatment). HoHoHo!

$2 Coupon for Nothing But

Don’t forget to pick up your November edition of Essence magazine – you’ll find a $2 coupon for Sofn’free’s sister brand Nothing But inside!

Real Women in Essence, for Sofn’free


We just had to share this awesome photo from Sofn’free! Jasmine was featured in Sofn’free’s ad in Essence. She’s an everyday woman, not a model, who uses Sofn’free – I think that’s pretty neat, don’t you?

Jasmine also appeared in Sofn’free’s how-to video series, where we learn how to care for extensions and weave. See her video here too!

Double Saving Divas Giveaway!

What a great giveaway! The savvy sisters behind Double Saving Divas love Sofn’free’s Gro Healthy line so much that they’re giving three lucky ladies a chance to win the whole collection!

They said, “This stuff is amazing! Our hair feels so silky and clean while using this product. We must also mention that not only are their products good, but their prices are very affordable!”

Only 3 days left in the contest, so head over to their blog here and enter!

 

 

Show us your hair videos!

Big news! Sofn’free has extended their video contest to accept entries through next Tuesday, September 25!

Are you a hair care expert?

Do you have the secret to shiny, healthy hair? Do you mix products to make your own special recipes? Use them on your wigs or extensions? They want to know!

To enter, just upload a short video (cell phone cameras are OK too!) showing how you use Sofn’free GroHealthy Milk Protein & Olive Oil or Argan & Olive Oil products to style or care for your hair.

They’ll choose the finalists in each category (Style and Maintenance) for fans to vote on for the grand prize – a $250 gift card to WalMart!

Every entrant gets a FREE Sofn’free GroHealthy prize pack with products and coupons.

Click here to enter before it’s too late! Contest ends Tuesday, September 25.

Are you a hair care expert?

Sofn’free wants to know – are you a hair care expert?

Do you have the secret to shiny, healthy hair? Do you mix products to make your own special recipes? Use them on your wigs or extensions? They want to know!

To enter, just upload a short video (cell phone cameras are OK too!) showing how you use Sofn’free GroHealthy Milk Protein & Olive Oil or Argan & Olive Oil products to style or care for your hair.

They’ll choose the finalists in each category (Style and Maintenance) for fans to vote on for the grand prize – a $250 gift card to WalMart!

Every entrant gets a FREE Sofn’free GroHealthy prize pack with products and coupons.

Click here to enter before it’s too late! Contest ends Monday, Sept. 10.

A very Good Hair Day

Nothing But featured at the Good Hair Day Series

Hair expert Will Williams attended the Good Hair Day Series event in Atlanta last Sunday. In addition to bringing his knowledge and expertise, Will took plenty of product with him too!

Our sister brand Nothing But provided samples for attendees, plus two sets of product for demonstration (and possible giveaway). Our friend April B was the stylist working with Will and Nothing But for the demo.

Shoutout to the fabulous April B and the Good Hair Day Series!

One Word About Golden Gabby’s Hair: Relax.

What a gal, this 16-year-old Gabby Douglas. She won two Olympic gold medals in gymnastics and so many of our hearts this summer – all while unwittingly adding a new dimension to the widespread and sometimes divisive conversations about natural and relaxed textured hair.

What started with snide comments on Twitter about the way Gabby styled her hair during competition caused Team Natural and Team Relaxed to unite in her defense.  How great was that to see?

Photo via http://glmr.me/OOoRPR

If you don’t know already, Gabby apparently has her hair chemically relaxed to make it easier to slick back tight, so it won’t cause distraction to her while training and competing.   However, her choice to relax didn’t deter Team Natural from shooting down any critics of Golden Gabby.  Of course not.  Who wouldn’t defend her?  The beauty of relaxed versus natural is that there’s a choice.  Some women and girls “join” one team, some “join” the other.  And some change from one camp to the other.  It’s hair.

So there she was in London, adhering to the local Keep Calm and Carry On motto, and she responded with spunk and grace to the criticisms spewed her way.  She pulled back her hair, won some Olympic bling, and is now headed home to Virginia Beach with her mother.

My thoughts?  Gabby’s hair is just fine.  Period.

Why would anyone make a public and negative comment about a girl’s hair if that very girl in question was doing anything other than participating in a hair competition?

I’m not saying that Gabby earned her right to wear her hair because she was earning her way to Olympic history.  I’m saying Gabby should wear her hair how she wants, because she’s a living, breathing human being.  She happens to be a very cute and accomplished human being with a lot more than hair on her mind, but that’s beside the point.

I hope that when Gabby starts her 40-city “Tour of Champions” series around America that her hair is never once mentioned in the press or at the events.  That her flips on the mat and in the air are the focus, not hair gel and barrettes.

I can’t wait until she and her teammates come to Atlanta.  I’ll be there yelling, “Here, here,” not “Hair, hair” to Miss Gabby the Olympian.

Box Braids!

Image via bossip.com

Image via necolebitchie.com

From Beyonce to Solange Knowles, long & flowing to a high topknot – box braids are everywhere! What do you think about the look?