Archive for Care

Playing It Straight

Change is a woman’s prerogative.  So whether you’re relaxer-free or relaxer-loyal, if you choose to play it straight now and again, just be sure you also keep your strands healthy.  Your hair’s look is optional; its health isn’t.

With healthy strands in mind, Sofn’free GroHealthy has a lineup and regimen to make hair light-reflecting and eye-catching:

Photo via http://bit.ly/XiV0Bq

STEP #1: WASH and CONDITION with our Sulfate-free 2-in-1 Conditioning Shampoo (a great weekly shampoo), followed by our Really Deep Conditioning Treatment (you know, the creamy stuff that smells like cake batter and has that touch of menthol to stimulate the scalp). Use a wide-tooth comb to distribute the conditioner evenly.  After a thorough rinse, squeeze away water using a microfiber towel or a t-shirt.

STEP #2: BLOW DRY WITH CARE, but first apply the Sofn’free GroHealthy Leave-In Treatment and comb it through gently.  This leave-in makes combing easier and adds a touch of hold. Make sure that you move the dryer and brush in tandem to prevent heat concentration on any one part of the strand for too long.  Otherwise, you’ll weaken the hair.

STEP #3: HEAT PROTECT AND FLATIRON, section by section. Scoop little dollops of Sofn’free GroHealthy Strengthening Crème and squeeze it throughout each section of hair.  This is a heat-protectant infused with shea butter to give hair massive shine, strength and flexibility.

STEP #4: FINISH with a light misting of the Sofn’free GroHealthy Argan & Olive Oil Nourishing Sheen Spray.  (And while you’re at it, treat your elbows and knees to a misting to eliminate that pesky ashy dryness.)

NIGHTTIME:  Before wrapping, setting or molding for the night, distribute a couple drops of Sofn’free GroHealthy Argan & Olive Oil Treatment throughout the hair.  Sleep with a satin wrap or bonnet, and always use a satin pillow cover.  

DAYS FOLLOWING: As needed, reapply the Nourishing Sheen Spray to keep up the shine and prevent flyaways.

Remember: Whether you go straight or curly, always be sure to help it grow healthy.

Stocking Stuffers!

Today’s Black Woman Style Report magazine has great stocking stuffer ideas (and one of them is Sofn’free’s Really Deep Conditioning Treatment). HoHoHo!

Diary of the Hair Whisperer

The Hair Whisperer at work

To some people, the ability to hear hair conversing sounds intriguing, and it is.  However, to a Hair Whisperer, it is a blessing and a curse.

Imagine walking by groups of people and having to listen to the cries from heads of hair that have been mistreated and styled against their will — held captive by banana clips, misplaced bobby pins and slathered with grease.  It’s enough to make a grown man cry.

Sometimes I’m compelled to stop, introduce myself, and say, “I couldn’t help but overhear your hair.” Once they realize I do know what’s been done to their hair, we have a conversation.

Typically, I depend on the GroHealthy products from Sofn’free to demonstrate how to make their hair happy again.  The milk protein and olive oil formulas of these products work on all hair types: relaxed, transitioning and “straight relaxed” natural hair.  So, one line goes a long way in a series of hair chats.

I start out with the most basic need of hair:  to be clean. Not just clean to the eye, but clean down to the scalp.  Clean is good, but a healthy clean is better by far.  Naturally, I tell them about the sulfate-free moisturizing conditioning shampoo from Sofn’free GroHealthy. It allows a dry scalp to drink deeply from the rich mixture of select olives, milk proteins and essential fatty acids found in Omega 3.

That’s when I see that just starting this conversation with hair owners makes the hair itself start to feel more comfortable.  More times than I can remember, hair has breathed a deep sigh of relief and thanks that it’ll finally get the help it needs.

Sometimes I also often hear anxious, hushed whispers of from the hair saying, “Please tell her about conditioner.”  Without hesitation, I recommend the line’s Really Deep Conditioning Treatment and Leave-In Treatment.  Oh, how the strands dance with delight that this is what they’ll get next.

The hair owners and I often exchange email addresses and Twitter handles, promising postings on Sofn’free’s Facebook wall once they’ve tried the products.

For the times when I walk by happy hair, it’s a different story.  It practically sings to me about how well it is treated:  cleansed, nourished, hydrated and always styled gently.  Those are the strands that shine, while they sing loud and clear.

To find out more about how to make your hair sing, read about Sofn’free GroHealthy products at sofnfree.com.  And stop by Sofn’free’s on social media: Twitter.com/sofnfree and Facebook.com/sofnfree.  I’ll be there to listen.

$2 Coupon for Nothing But

Don’t forget to pick up your November edition of Essence magazine – you’ll find a $2 coupon for Sofn’free’s sister brand Nothing But inside!

Real Women in Essence, for Sofn’free


We just had to share this awesome photo from Sofn’free! Jasmine was featured in Sofn’free’s ad in Essence. She’s an everyday woman, not a model, who uses Sofn’free – I think that’s pretty neat, don’t you?

Jasmine also appeared in Sofn’free’s how-to video series, where we learn how to care for extensions and weave. See her video here too!

Back to school hair

School is back in session for all of the little ones in our lives. From increased traffic to an earlier bed time and let’s not forget our hair. Often we have less time to devote to our biweekly co-washes and trims, so here are some easy tips for maintaining healthy hair with less time.

My daughter Amira on her way to school

  1. Protective styles are your friend. Not only do they save time while getting ready on the daily basis but they also keep your hair from being damaged on the ends especially.
  2. Devote a day to hair care.  This should be done at least weekly to ensure that your hair gets the time and energy it needs
  3. Maintain a healthy diet and drink water. Not only is this good for your body but it will benefit your hair giving it the nutrients that it needs.
  4. Let your hair breathe! Some days it’s good to let your hair down. Keep it free from clips, headbands and ponytail holders!

We are wishing all of our Sofn’free n’pretty girls a fabulous school year!

Double Saving Divas Giveaway!

What a great giveaway! The savvy sisters behind Double Saving Divas love Sofn’free’s Gro Healthy line so much that they’re giving three lucky ladies a chance to win the whole collection!

They said, “This stuff is amazing! Our hair feels so silky and clean while using this product. We must also mention that not only are their products good, but their prices are very affordable!”

Only 3 days left in the contest, so head over to their blog here and enter!

 

 

Show us your hair videos!

Big news! Sofn’free has extended their video contest to accept entries through next Tuesday, September 25!

Are you a hair care expert?

Do you have the secret to shiny, healthy hair? Do you mix products to make your own special recipes? Use them on your wigs or extensions? They want to know!

To enter, just upload a short video (cell phone cameras are OK too!) showing how you use Sofn’free GroHealthy Milk Protein & Olive Oil or Argan & Olive Oil products to style or care for your hair.

They’ll choose the finalists in each category (Style and Maintenance) for fans to vote on for the grand prize – a $250 gift card to WalMart!

Every entrant gets a FREE Sofn’free GroHealthy prize pack with products and coupons.

Click here to enter before it’s too late! Contest ends Tuesday, September 25.

Are you a hair care expert?

Sofn’free wants to know – are you a hair care expert?

Do you have the secret to shiny, healthy hair? Do you mix products to make your own special recipes? Use them on your wigs or extensions? They want to know!

To enter, just upload a short video (cell phone cameras are OK too!) showing how you use Sofn’free GroHealthy Milk Protein & Olive Oil or Argan & Olive Oil products to style or care for your hair.

They’ll choose the finalists in each category (Style and Maintenance) for fans to vote on for the grand prize – a $250 gift card to WalMart!

Every entrant gets a FREE Sofn’free GroHealthy prize pack with products and coupons.

Click here to enter before it’s too late! Contest ends Monday, Sept. 10.

Hair Fitness at Bronner Bros.

Grand prize winner Linette Battle (image courtesy of UnitedHealthcare)

The Bronner Brothers show is a huge draw for many reasons, but we had to give a shoutout to Linette Battle of Palm Beach, Florida. She won the grand prize in the 3rd annual “Hair Fitness” competition, which promotes styles that “facilitate healthy and fit African American women.” The contest, sponsored by UnitedHealthcare, included 50 showstopping competitors – all striving to create hairstyles that were easy to maintain that could help their clients make daily exercise less high-maintenance.

Stylists were judged on technical execution, originality, suitability and head contour, and new ideas. Contest categories included: low-impact workout (little to no sweat and requires only one shampoo/condition per week); moderate-impact workout (modest sweat and requires 1-2 shampoo and conditions per week); and high-impact (profuse sweating and requires 2-3 shampoo/conditions per week).

Keep up the great work ladies!

Learn more about the competition and winners here.